Date:
May 23, 2022
Empathy and Definition
Understanding the essence to chart the course
The project for Gato Verde, a bright bar with a terrace located in Madrid, Spain, came about as a collaboration between colleagues. Alejandro Saiffe, the designer responsible for the venue’s image, requested support to update the breakfast, lunch and dinner menus and wine list. The main objective was to make an accurate update of prices and products, while ensuring that the redesign maintained an aesthetic continuity with the previously established style. The specific need: for the new material to feel like an organic extension of the original work.
No in-depth research process was required; the approach was practical and straightforward. We started from the existing design to review textual content and price validation. The focus was on faithfully mimicking the graphic line created by Saiffe, taking care of every detail of style, visual hierarchy and composition. The real challenge was to make the update go unnoticed as an external intervention, preserving the consolidated graphic identity of the restaurant.
Ideation and Prototyping
Shaping ideas and creating tangible solutions
The creative process began with a detailed analysis of the original layout, typographies used and content structure. This allowed us to establish the basis of the visual system already implemented. From there, proposals were generated to accommodate the new information, adjusting cells, rows and hierarchies without altering the essence of the design. Special attention was paid to the harmonious integration of complementary typographies and reorganization of elements to improve the use of space.
The solutions proposed revolved around functionality and visual coherence: adapting the new information within the same grid, updating sections and optimizing the category structure without sacrificing clarity. The prototypes were developed in digital format, simulating the final presentation in triptychs or table menus. Although physical testing was not possible due to the remote collaboration between countries, maximum fidelity to the original design was sought. Adjustments were minimal, focused on specific text corrections and final validation with the price sheet. The result was a smooth, unobtrusive and fully integrated update to the pre-existing visual system.
